Competition

Competition

The key to success is recognizing who is out there and positioning yourself so that you have a defensible competitive advantage. From the moment you start speaking, talk about your competitive advantage. Don't wait until your competitive landscape slide to start addressing the competition. Allude to it in your opening, and then describe the problem and solution, illustrating your differentiation. Further detail the highlights of your offering when you get to your competitive landscape slide.

 

Competition Tips
check Broadly describe the existing competition and include your channel partners, potential competitors and collaborators, and substitute products
check Identify barriers to entry that will keep others from duplicating your solution. What do you have that is proprietary?
check "We don't have competition" is not an option. No Competition = No Market
check If you use a 4-quadrant description, the axes you lay out should already be familiar to your audience
check Tell the audience which competitors could become future partners or collaborators and why

Kaltura

Darrell Williams, Telecommunications Development Fund (4:07)

Williams advises you to define your competition as broadly as possible.

Kaltura

Analyzing Competition (4:31)

Accountant Mark Oster defines differentiation and competition and explains how to establish and maintain a competitive advantage.

Kaltura  

Caroline Oberg, ODAC, Inc., New England 2000 (1:45)

Oberg identifies the teams media buying as ODAC's competitive advantage.

Kaltura  

Kovair Software, Silicon Valley 2000 (1:54)

Springboard Alumna Krishna Subramanian describes her competition in a 4-quadrant landscape, and she illustrates how Kovair's partner strategy positions them to be a front-end solution.

Kaltura  

VIPDesk.com, Mid-Atlantic 2000 (1:17)

Naylor describes her 2 biggest competitors and why her clients chose VIPDesk over competitors.